“the store of the future.”
Professional athletes have direct access to unparalleled training, performance assessment and product innovation. Everyday athletes trying on shoes were limited to a display wall and a few feet to jump in place, until now.
Treat everyday athletes like pro athletes.
A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.
Kit of Parts
A scalable platform brings Trial Zone to Nike stores around the globe. Allowing consumers to purchase shoes at the touch of a button with their Nike+ app.
New York, Miami, Paris, Beijing — and that’s just the start.
ipad controller app
A bespoke controller manages and runs all experiences. Connecting to consumer Nike+ data to add the utmost level of personalization.