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the insight

Professional athletes have direct access to unparalleled training, performance assessment and product innovation. Everyday athletes trying on shoes were limited to a display wall and a few feet to jump in place, until now.

 
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the idea

Treat everyday athletes like pro athletes.  
A premium service—personalized entirely to the consumer. Comprised of digitally advanced sport environments to track and analyze performance from every angle to ensure 100% confidence in the perfect footwear.

 
 
 

Kit of Parts

A scalable platform brings Trial Zone to Nike stores around the globe. Allowing consumers to purchase shoes at the touch of a button with their Nike+ app. 

New York, Miami, Paris, Beijing — and that’s just the start.

 
 
 
 

ipad controller app

A bespoke controller manages and runs all experiences. Connecting to consumer Nike+ data to add the utmost level of personalization.

 
 
  • “THE SAME PERSONALIZED TREATMENT I’VE ENJOYED FROM NIKE.”
    Serena Williams, Tennis Champion
  • “THE MOST FUN YOU’LL HAVE BUYING STUFF IN PERSON.”
    GQ
  • “Could ultimately change retail forever.”
    Architectural Digest
  • “A SPORT LOVER’S DREAM.”
    High Snobiety
  • “NIKE’S NEW STORE IS LOADED WITH TECH.”
    Endgadget